Starting a brand new account and growing on Instagram is not an easy task.
If you have a fresh account, then you might be wondering how to get more followers and likes on Instagram.
These are two vital metrics that fuel the real growth of your Instagram profile and hence your brand.
This blog will discuss 5 actionable and highly effective tips to grow your brand and beat the competition.
- Build Strong Foundations
Content Marketing Strategy
Creating content without a solid Instagram marketing strategy is like setting on a sea voyage without a map.
A well-planned marketing strategy not only gives you direction but also gives you a scale to gauge the success of your posts and Reels.
Goals are also a part of a content marketing strategy. Brand awareness, lead generation, boosting sales, and driving traffic to the website are some of the goals that drive business growth.
A successful marketing strategy utilizes organic as well as paid marketing strategies to grow a brand.
You may buy Instagram likes to tell the algorithms that people are loving your content and your content will be promoted across the platform organically.
Keeping goals in mind keeps you on track and creating content that connects with the goals and helps build a loyal audience.
Define Your Who
As you start to ink down your Instagram marketing strategy, ask yourself; what is your target audience?
Who do you want to market your products or services to?
What are their likes and dislikes?
What inspires them to do a little more?
Do they have any pain points?
What solutions can make their life better?
Answering these and similar questions will help your brand stand out and attract an enthusiastic audience who will like and trust you, and buy from you again and again.
Brand Story and Aesthetic
People recognize brands that have a strong brand story – the story they can feel and relate to.
In the 2020s, social media marketing is more about who tells great stories and less about who offers the best products.
Also, people should be able to think of your brand when they come across one of your without even seeing your profile name. Keeping a cohesive look to all your posts makes you a more recognizable brand.
You can try different styling in Stories if you want to try a mix of aesthetics and brand colors.
Optimize for Search
People should be able to find you first before they can follow you.
Make your profile searchable on the platform. Your name and username should include your brand name and be consistent with your other social media accounts.
This way, your profile will come up when they type your brand name on the search bar.
You can also use a niche-relevant keyword in your name, keeping in mind you only have 30 characters limit.
Build a Credible Profile
Did you know that two-thirds of profile visits of business accounts are from non-followers?
If you build a credible profile with a proper name, username, bio, and website link, more of your profile visitors are expected to become your followers.
You should tell users who you are, what you do, and how you can help them, in your bio.
- Create Great Content
It’s obvious but it is very important to create visually engaging content that captures the attention of users who land on your profile.
If the job is done great, they will scroll through your feed and are more likely to hit that follow button.
Many new and old accounts buy Instagram followers to get instant growth and attract more of their target audience to their profile.
Coupled with cohesive and visually pleasing content can help you grow fast and for the long term.
Write Compelling Captions
Words do magic. Writing compelling and human captions help attract users to your brand.
They will find real humans behind your brand if you effectively use captions to tell your brand story, the perspectives of your employees, and the success stories of your customers.
This is because, at the end of the day, it is humans who buy from humans and not robots.
Post Shareable Content
Why do people share posts on social media?
They love engaging and sharing posts that are useful and inspiring. To capitalize on this behavior, you should create infographics sharing your expert insights about an issue or industry development.
Infographics are great because users can embed them on their blogs, increasing your reach to a wider audience.
Post Stories and Reels
It is an intelligent strategy to use content formats that people like.
Stories and Reels are the leading content formats on Instagram that people love engaging with.
Reels are getting millions in views and are helping brands make a strong foothold on the app.
They are designed to tell great stories, share insights, ask questions, and more.
- Use Hashtags
Hashtags are critical to not only making your posts and Reels discoverable but also reaching wider audiences and racking in a huge number of views and followers.
Insta users can even follow hashtags. That means more people will see and potentially follow you if you use the right hashtags.
You may even create your own branded hashtags and grow your audience.
- Engage With the Audience
There are many ways to get the audience to engage with your content.
One way is to tag people that you know might be interested in your content. Another way is to tag someone who has asked a question or left an interesting comment in your past posts.
You can tag them and answer their comment with a new post or Reels.
- Publish Consistently
You can’t have steady and long-term growth if you are unable to publish content regularly.
Pushing valuable content regularly will keep your audience engaged, allow them to ask questions, and gain from your insights into different issues or topics they are interested in.
Posting consistently will also generate high engagement that feeds your account new likes, new followers, and potential buyers.