Making marketing performance dashboards for your team or clients is not why you pursued your love for marketing. Simply said, marketing analytics is a game of statistics. Without a suitable system to manage data, such as a marketing KPI dashboard, you cannot analyze your current marketing plan and assess your marketing initiatives’ performance.
Because of this, the success of any marketing team depends on the use of marketing dashboards. They compile all the information and successful campaigns that have benefited a business and show you how to maintain enhancing your present plan. It is essential for an effective decision-making procedure.
A Marketing Dashboard: What Is It?
An organization’s marketing data is gathered, analyzed, and visualized using a marketing dashboard, which is a data visualization tool. With comprehensive marketing dashboards, you can compile all the data you want on the success of your campaigns and provide it easily to marketing teams, executives like your CMO, or customers if you own a marketing agency.
What Templates for Marketing Dashboards Should You Use?
Sometimes it might be a little daunting to choose the optimal KPIs to include in each of your marketing dashboards. You don’t have any time to squander, to be quite honest. It is best to have a variety of marketing dashboard templates to pick from because of this.
To provide you with a strong foundation on which to construct your dashboards, we’ve developed several marketing report templates. You may alter any of these templates by modifying the KPIs and widgets to suit your company’s specific objectives. Here are the top 9 that you may start with:
1. Template for the general marketing dashboard
This is a simple dashboard for the ones who do not have any specific goals but are creating their website in the initial stages. You can enjoy working on your marketing skills and get the best outcomes so that your website can grow and you do not have to spend time on reporting.
2. Template for an SEO marketing dashboard
An effective long-term marketing plan must include SEO Adelaide services, often known as search engine optimization. You can determine how much traffic organic searches are driving to your website with this marketing dashboard. You may also evaluate the kind of traffic that comes to your website and its return on investment.
3. Template for a PPC marketing dashboard
You may quickly track and identify the short-term effects of your pay-per-click marketing efforts by using a PPC marketing dashboard template.
4. Template for a social media marketing dashboard
You may separate social media marketing into paid and organic outcomes when talking about it. Although there are many social media platforms available nowadays, you should make sure to cover the following in your report: LinkedIn, Twitter, Facebook, Instagram, and YouTube. To have a solid perspective, it’s critical to monitor the success of your channels across all of your social media.
5. Marketing Dashboard Display Ad Campaign Template
Consider display advertising to be a digital billboard. You should also mention any other display advertising methods you employ in your report. This can aid you in better understanding the overall plan for your display advertising. All you need to do is to provide all your information, and your reports will be handled in the tool without any hassles.
6. Template for an E-commerce Marketing Dashboard
Your e-commerce marketing approach will change over time as your business keeps releasing new services or goods. You can make sure that you have quick access to all of the crucial KPIs and can take advantage of special chances as they present themselves by using an e-commerce marketing dashboard template.
7. Template for an email marketing dashboard
One of the most successful types of digital marketing is email marketing since it enables direct communication with your audience. Your company’s bottom line may be significantly affected by a choice or optimization modification.
8. Dashboard for an advertising campaign
You may figure out which of your existing advertising efforts is most effective and on which platforms by gathering data for it. Knowing how frequently your advertisement was seen by your target audience can help you enhance the audience you’re targeting and optimize your bids when you’re producing an advertising campaign report template.
9. Template for the Google Analytics Marketing Dashboard
You may aggregate all your data from Google Analytics and cross-examine it with data from. This allows you to track the success of both your campaigns and your website. You may gain more information on how to enhance your existing campaigns by watching your Google Analytics KPIs and important indicators.
You might not need to utilize any of these digital marketing dashboard templates, depending on your company’s objectives. If you have the chance, you may save time and money by having all of this information arranged for you.