In itself, sustainability is the greatest challenge of our age. Our reliance on single-use plastics has had a negative impact. Going green is easier said than done! For decades, plastic has been the backbone of the packaging industry. Replacing it with sustainable materials is no small feat.
Driven by the rising focus on sustainable packaging solutions, the demand for paper bags is poised to surge exponentially. The use of custom paper bags with logo has consistently risen across numerous industries.
Spurred by this, the paper bag market is expected to grow from US$5.2 Bn in 2022. And in 2032, it’s projected to cross US$7.2 Bn. Between 2020 and 2030, the market for paper bags is anticipated to grow at a CAGR of 4.1%.
So, are you ready to learn the major factors supporting the growth of the paper bags market? Then, continue reading to quench your thirst for information regarding sustainable packaging!
Sustainable Custom Paper Bags
Paper bags with custom logo are a lightweight, affordable, and biodegradable packaging solution. Paper bags are non-reactive. They are used in packaging food, beverages, clothes, and various high-end products. FMI gives an exhaustive overview of the paper bags market. It covers the exponential growth of paper bags that elaborates on the importance of these bags.
According to Future Market Insights (FMI) Analyst:
“Paper bags are getting increasingly well-liked as an improvement over single-use plastic bags. Many governments have outlawed the usage of plastic products. Leading market participants are looking at this as a lucrative opportunity. To stand out in the crowd of competitors, some have produced paper bags made from recycled waste.”
Paper bags are not only an eco-friendly choice. But they are also an excellent choice for brands to set a benchmark in the competitive market. Custom paper bags with logo are printed with a specific design, or message. Printing branding essentials and biodegradability help you become a competitive market leader.
Major Factors Supporting Paper Bags Market Growth
We have discussed what paper bags are. Why is there a need to go with this sustainable packaging solution? Now, let’s move toward the major factors that bring a sudden boom in custom paper bags.
- The Impact of Plastic Bags
“Plastic bags are bad and, for the most part, unnecessary.”
– David Suzuki
The bad impact caused by plastic bags is one of the main factors driving the expansion of custom paper bags with logos. Many countries around the globe are permitting the use of plastic bags. The main reason behind this act is to reduce carbon footprints.
This has led to a shift in consumer buying behaviors. For example, a survey shows younger consumers (<45) demonstrated an 86% willingness to pay more for sustainable packaging.”
The demand for cheap custom paper bags with logo has risen as people are becoming eco-conscious. In addition, they are educated about the damages caused by plastic bags. Therefore, they prefer to purchase from a brand that delivers its products in Kraft paper bags.
- Advancements in Paper Bag Technology
Another factor contributing to the expansion of custom paper bags is the advancement in paper technology. Paper bags are now manufactured from durable materials. This is what makes them a more practical solution than plastic bags. Additionally, paper bags are now being made using recycled materials.
Kraft paper bags are an emerging name that helps reduce the burden of toxic land waste. With these advancements, paper bag packaging is now a more versatile option. Various industries like retail, food, beverage and many more use paper bags to gain customers’ attention.
- The Rise of Eco-friendly Brands
The rise of eco-friendly brands has also played a role in the increased use of custom paper bags. According to research, approximately 50% of new items in 2021 were sustainable. This data led the brand to focus on sustainability marketing approaches.
Many companies are now making a conscious effort to minimize the environmental impact. One way to do so is by switching to custom paper bags with logo wholesale. This not only helps to reduce plastic waste but also helps to improve a company’s image. In addition, paper bags are an excellent way to promote the brand by showing its commitment to sustainability.
- The Increased Use of Organic and Biodegradable Materials
The hype of using biodegradable materials has led paper bag manufacturers to use organic materials. Nowadays, biodegradable paper bags are prevalent in the market. They are non-toxic to the environment and simple to make. The government is also encouraging the use of biodegradable paper bags. This act promotes sustainable packaging on social media and TV channels.
- The Use of Paper Bags in the E-commerce Sector
“We all have a role in protecting our planet.”
– Hamdi Ulukaya
Going green isn’t a responsibility of a single person. Instead, everyone should play a role in making our planet happy. For this purpose, in the e-commerce sector, paper bags have also increased in recent years.
Businesses can send their products directly to consumers in paper bags. In addition, many brands are selling custom paper bags with logo on their websites. This has made it easier for consumers to purchase custom paper bags in the comfort of their homes. In addition, online marketplaces, including Amazon, Etsy, and Zazzle, have made it easy for consumers to purchase products while being eco-conscious.
- A Better Canvas for Brand Marketing
As containers like glass or metal jars display, only a tiny portion of your label is visible on a store shelf. Since the bags are rectangular, printing is on all sides. In addition, it can also feature the company’s logo, which makes it a branding tool.
Custom paper bags are also used for event promotions. Many events, including trade shows and exhibitions, provide custom paper bags to the attendees. The branding part of paper bags also brings a revolution in the paper bag market.
The custom paper bags market is expanding rapidly. Many factors are responsible for this rapid growth, like the bad impact of plastic bags. With more and more people becoming eco-conscious, the demand for custom paper bags with logo for business will likely continue to grow. Businesses can take advantage of this and promote their brand. They can show they are playing their part to make our planet happy and toxic-free.