Gluten free products in India are gaining popularity among consumers. Due to the prevalence of Celiac Disease, people are switching to gluten free diet. This will help the product manufacturers to gain market share. However, the market is highly fragmented. Hence, a competitive landscape is expected to emerge in the near future.
Gluten Free Companies
There are a number of gluten free companies operating in the Indian market. They are primarily small business that focus on gluten free products. Some of them include Golden West Specialty Foods, H.J Heinz Company, and Frontier Soups. These products are sold through health stores and supermarkets in the country.
The overall market opportunity for gluten free products in India is estimated at 2,347 kilo tonnes. While this may be a small amount compared to the global produce, it is still a considerable figure. Therefore, the demand for gluten free products in India is expected to grow steadily over the next few years.
Becoming Popular
The rise in health consciousness is driving the increase in low fat food consumption. In turn, gluten free bakery products are becoming popular. These products are viewed as healthy snacks. It is therefore not surprising that India has become a major market for these products.
In addition, the rise in awareness of celiac disease is increasing the market for these products. Many doctors are recommending a strict gluten free diet to their patients. But, the lack of knowledge about gluten free products is a major restraining factor.
The rising prevalence of chronic diseases has led to an increased demand for healthy foods. Additionally, the healthcare sector in India has increased significantly. Thus, it is estimated that the market for gluten free products in India will remain lucrative for many years.
Growing Popularity
Despite the growing popularity of gluten free products, there is a lack of awareness in the rural areas of India. Furthermore, the prices of these products are too high for most people. Hence, it is a challenging market to operate in.
Moreover, the presence of large players such as Kellogg’s in the gluten free market is not yet visible. Instead, local brands are starting to enter the market. Most of these brands are targeting the health conscious population of the country.
Targeting
Several companies are also targeting the growing Indian population of young adults. For instance, Wild Drum launched gluten-free hard-seltzers. Meanwhile, Ellipsis Bakery provides wheat-free options. Another Indian brand, Bread Boutique, is offering a good range of gluten-free assortments.
Moreover, the rise in health awareness has been accompanied by a rise in the intake of vegetables and fruits. This has resulted in a surge in the sale of gluten-free biscuits and other diet-friendly products.
Considering the growing health consciousness of the Indian consumers, the gluten-free products market is projected to grow at 8.7% CAGR over the next few years. Besides, the rising personal disposable income will further fuel the growth of the market. Lastly, the rising healthcare sector will provide sufficient energy to the market. Here you will get many website to get these gluten free products with best quality.
