The world is transforming, and so are the video trends. The new year 2023 is expected to give rise to plenty of new and fun explainer video trends. Over the last few years, we’ve already seen a massive change in the video industry due to the incorporation of augmented reality, 3D animation, liquid motion, and much more.
Keep reading to know what 2023 will look like for explainer video production.
What Is an Explainer Video?
An explainer video is a short (ideally 60-90 seconds) marketing video that serves as a modern-day elevator pitch for a company’s product or service. Such videos benefit by providing a visual demonstration of how a product or service works and can also be used in presentations. Businesses usually place them on the website’s landing page, product page, or social media platforms.
No matter how complex your product or idea is, a short, fun, and captivating explainer animation video can get the attention of your target audience in seconds.
In this blog, we’ll walk you through the top 8 explainer video trends you can expect to see in 2023. Let’s begin exploring!
1. Educational Videos
An online presence is essential for a business’s success in today’s unpredictable market. Students and employees learn most effectively through lectures, online courses, and training sessions. Especially during the pandemic, students and teachers relied on explainer educational video content to clearly understand abstract topics.
Thus, educational video is a trend we are confident you’ll see in the upcoming years. A precise and interactive explainer video will help you reach your goals quickly and effectively.
2. Mobile Optimization
The days of using a PC or laptop at home are long gone. Today, smartphones have taken over. Whereas more and more people prefer to use mobile phones due to the convenience of use and availability anytime, anywhere.
Keeping this in mind, a video optimized for mobile devices will be much more beneficial. So, we can assume that given the number of smartphone video viewers, explainer video optimization for mobile will be a smart move. Ensure to benefit from this explainer video trend.
3. Product Advertising
As the name suggests, the goal of a product video is to promote a good or service. There are various types of product videos for serving multiple purposes. You can encourage employees to take the desired action using captivating product videos, such as purchasing a product or utilizing a service.
Product advertising is an emerging trend in 2023, and we bet you’ll see more of it in the future. If you want to stay ahead of your competitors, create a product animation video and fascinate your users with its diversity.
4. Augmented Reality
The popularity of augmented reality videos is growing and will also become a top explainer video trend this year. The AR video trend will advantage marketers due to its ability to produce computer-generated real-world imagery and realistic environments.
Apart from that, businesses can provide their customer with a much more immersive experience by merging the AR technology’s realistic features with explainer videos. Producing an AR video is a bit expensive; however, the resulting video will be well worth every penny!
5. Whiteboard Video
The whiteboard animation videos’ simplicity, low production cost, and high-yielding results make it one of this year’s top video trends. It can explain and promote a product or service in a fun way with the hand that draws to the whiteboard.
This explainer video trend can boost sales and engage users with its unique video format. Make sure to make the most out of it in 2023.
6. Live Streaming
Live streaming is perfect for establishing a close relationship between the source and the viewer. Besides, many businesses are utilizing it to promote their product or services live in front of millions of watchers. The pandemic has accelerated this trend, which is common in the B2C market.
For example, via influencer marketing, products are sent to influencers who unpack and test them to gain popularity. Here, the viewer can obtain extra information or buy the product immediately with the links provided in the video descriptions.
7. Rotoscoping
Rotoscoping is an animation technique where an actual film shot is traced to produce realistic action. Thanks to modern technology, rotoscoping reduces the time needed to animate a film and helps create lifelike characters.
Over the years, we have seen many movies and photographs that use this concept. Thus, we are eager to see how the rotoscoping video trend will progress this year.
8. Storytelling Video
Storytelling is the most widespread and viral trend of all time. And perhaps, this is our favorite one. Using the storytelling video trend, you can spark the audience’s interest in your brand with a captivating storyline and excellent visuals.
Besides, a storytelling video in an explainer video format will make viewers eager to learn more about what you do. Include a solid call to action and direct them toward your website.
The Final Words
In summary, many explainer video trends have been here for a while – and some are relatively new. Trends keep changing with time; thus, it depends on how you choose to benefit from them. In this post, we have discussed the top 8 explainer video trends that can benefit your business in one way or the other.
To make the most of these video trends in 2023, be open to new and unique ideas and ways to promote what you do. Lastly, don’t forget to take the help of a professional explainer video company for the ideal results!
