A targeted Google presence is essential for every modern organization. While it’s common knowledge that a company has to work on their website and Google Ads, few realize that their Google My Business profile also needs some TLC.
In the search engine results page (SERP), a powerful listing known as the Business Profile provides a dynamic picture of your company, highlighting its greatest qualities and making it easy for prospective customers to locate, learn about, and interact with you. What’s even better? This service is offered at no cost to you.
Optimization Strategies For Google My Business Pages
Are you prepared to maximize the potential of the Google My Business page? Here are seven simple techniques to boost the visibility of your Google My Business profile.
Enter All Relevant Information And Keep It Up To Date
Your profile must be regularly updated to get the most out of Google My Business. Focus on keeping the information in the Google My Business dashboard up-to-date so that it appears prominently in your company’s local search outcomes panel.
Make Sure Your Company Is Represented On Google Maps By Claiming Your Listing
Claiming your listing is the second step in improving your business’s visibility on Google Maps. This is because when you first create your listing, all you can provide is the word, category, and location, but when users claim your listing, you can provide much more information about your business, and the more knowledge a business listing contains, the higher this would rank on Google Maps. Your listing must be claimed before you can complete the other tasks in this tutorial.
A Google My Business account is required to claim your business’s listing on Google Maps. If you already have a Google account, you may claim your company listing on Google Maps by going to your listing and clicking the “Claim this business” or “Own this business?” button. In this article, we’ll show you how to set up a Google My Business profile for your company if you don’t already have one.
Business-Speak Required: Describe Your Company As If Writing “From The Inside”
The first point to remember is that you do not have any say over the short description displayed under your company name in the Business Profile. This is Google’s editorial summary, written so that everyone on the platform uses the same language. Only the “from the business” portion of the Google My Business dashboard allows you to edit the description. This area will be seen underneath the reviews section when viewing your profile.
Develop A FAQ Segment
You may also encourage customers to ask questions directly using the GMB feature. You may get the answers to these questions from company owners and the general public. Maintain a regular check-in schedule to see if any questions have been posted and respond to them as quickly as possible. This reduces the possibility that another person will provide an untruthful response. The more questions you answer, the stronger the signal you’re sending to Google’s ranking system.
Enhance Your Google Maps Listing By Adding Images
Google highly values uploading photographs to your listing. For starters, it tells search engines that your listing is still relevant and deserves a better placement. Secondly, Google is beginning to include photographs in local search results thanks to its image recognition technology improvements. And last, as a general rule of SEO thumb, pictures are great since people enjoy them.
To rise in Google Maps search results, showcase your company with high-resolution, engaging images that show what it’s like to visit your establishment. To accomplish this, open the Google My Business dashboard and go to the “Photos” page, where you can click the blue circle with the white plus sign inside. When you are there, you may drag & drop many media files at once. It would help if you made it a goal to upload at least one new picture daily.
The Following Characteristics Are Available For Selection
After selecting a sector, we recently discussed how Google would provide you with qualities to characterize your company better. Attributes like “gift store on-site” and “free wi-fi” attract prospective guests. These characteristics are not exclusive to the Google My Business system. However, Google’s qualities are specific, such as “excellent for working on a laptop” or “popular for travellers.”
Perform Evaluations
Positive feedback is a powerful tool for expanding your GBP. They’re completely free and may do wonders for your company’s visibility in organic search results.
Without independent verification of important details like pricing and service quality, you cannot know whether the statements provided on a contractor’s website are true. If people searching for local contractors find that you have ten or fifteen reviews in the four- to the five-star range, they are more inclined to hire you.
Maintain An Active Presence On Google Maps By Adding Frequent Updates To Your Listing
Just like on Facebook, you may write updates that will immediately show up on the Google Maps profile for your company. In determining where to place your business, Google considers signs that you actively maintain your listing, such as how often you update you’re listing.
Moreover, since customers who use search engines tend to be highly motivated, you may promote your goods and services to an eager audience using Google postings.
Give thought to Responding to Critical Feedback
Instead of putting in extra effort by resorting to such methods, you should either take measures to prevent poor GBP reviews from happening in the first place or answer quickly and thoroughly to any negative reviews that appear.
For the former, you’ll need to get your hands dirty and check that everything in your business is operating well. Always put the needs of your consumers first; if anything goes wrong, show compassion while taking swift action to rectify the situation, and do whatever it takes to ensure your clients leave satisfied.
Apologize and show empathy to your consumers who have left poor reviews when you see them posted online. This demonstrates to the community that you value your customers even after they have left your business.
Conclusion
Your Google My Business approach, like any other on page SEO services strategy, should focus on giving Google as much high-quality information as possible to utilize when populating your Business Profile from your website, review site profile, and social media accounts. While it’s impossible to know every ranking factor, we know that they all work together to achieve one thing: to help users get the most relevant and reliable information about local businesses.
