CRM software makes business management easy by reducing complexities and automating various processes. Entrepreneurs want to increase their customer base and nurture their current relationships. A viable CRM system lets you do both by providing the necessary tools and features. Salesforce is a popular CRM software that has been ruling the industry for a while now.
This blog identifies seven areas where Salesforce excels, standing out as the most preferred CRM in the market. You will learn why your investment in Salesforce will be future-proof and how it can benefit your business in multiple ways.
So, this blog will be helpful if you are considering Salesforce as your CRM and want to learn more about its features.
Also, the learning curve is short and apart from CRM software if you are working on cloud, you can easily optimize the Marketing Cloud platform through hiring a Salesforce Marketing Cloud Consultant which can help employees get started on the Cloud quickly and effectively.
1. It Is Intuitive
Ease of use makes any software popular. A CRM should be easy to use for your sales team to start using it without any hiccups. They can also pick it up quickly and increase productivity. Salesforce is one of the most intuitive CRMs in the market. The visual interface is clean, easy to understand, and user-friendly.
Also, the ability to create shortcuts, custom menus, and custom fields makes it easy to use Salesforce according to your business needs. These customization options enable you to make the CRM look as you want and use it how you like.
2. It Is Scalable
As your business grows, your CRM system should handle the increased load without performance issues. Scalability is one of the most important factors when choosing a CRM system. Salesforce allows you to start small and scale up as your business grows.
The best part is that Salesforce scales horizontally. You can add users and functionality without affecting performance. That makes Salesforce a future-proof investment, as it can handle your current and future needs without issues.
3. It Is Highly Customizable
Salesforce can serve small businesses as much as it can help large multinational corporations. You can customize it as much as you want to use all the features your business needs. For instance, small businesses may only be interested in contact management and sales automation features. Larger firms can use Salesforce for social customer service, marketing campaigns, community management, and partner relationship management.
The availability of third-party Salesforce apps makes it the right tool for your business. You can also develop custom apps using the Force.com platform or integrate your existing systems using APIs.
4. It Accommodates All Business Arms
Salesforce is not only a CRM for sales teams. It has features for all business departments, including marketing, customer service, human resources, and IT. The software consolidates all your customer data in one place, making it easy to get a 360-degree view of the customer.
The management team can track performance and determine where the business requires improvement. Human resources can use Salesforce to streamline recruitment and manage employee records. The marketing team can create targeted campaigns, while the customer service team can use the software to provide quick and efficient resolutions.
5. It Provides Comprehensive Reporting
Data is a fundamental resource for businesses. But it is only effective if you can track it, analyze it, and generate actionable insights. Salesforce provides comprehensive reporting capabilities that give you insight into all aspects of your business.
The software creates standard reports based on common criteria. You can also create custom reports using a drag-and-drop interface. You can export them to Excel or PDF for further analysis and sharing.
6. It Is Mobile-Friendly
One of the advantages of modern technology is the ability to take your office wherever you go. But not all CRMs have mobile apps that allow users to access the system on the go. Salesforce mobile app gives users the same functionality as the desktop version.
The app is available for both Android and iOS devices. You can use it to access customer data, run reports, and update records. It helps you to stay on top of your sales even when you are out of the office. You can do virtually everything you want, and that allows you to be more productive.
7. It Is Affordable
Salesforce is a subscription-based software, which means you only pay for what you use. Unlike most all-inclusive CRMs, Salesforce allows you to tailor the system to your needs. That makes it more affordable as you only pay for the features you use. With scaling, you can add or remove them as your business model or size changes.
The subscription model also makes it easy to budget for Salesforce, as you know exactly how much you will pay and your billing date. There are no hidden costs or unexpected bills. You can also cancel your subscription at any time without penalty.
Are you running a non-profit organization? Salesforce Nonprofit Cloud is a CRM designed for non-profits. You can use it to manage your fundraising, donations, and volunteers. The software is available at a discounted rate for qualifying non-profit organizations.
In Summary
Entrepreneurs want the best out of their businesses. Efficiency and productivity are requirements for business growth. The modern entrepreneur needs a CRM that will automate processes and give them the insights they need to make data-driven decisions – one that will help them close more deals and improve customer satisfaction. Salesforce is the most comprehensive CRM in the market. It has features for all business models and sizes to manage your sales, marketing, customer service, human resources, and IT.
